American sports brand Under Armour recruited ballerina Misty Copeland to be the face of their new campaign "I Will What I Want". The powerful footage of her dancing along to a voice-over of an actual rejection letter she once received telling her she doesn't have the right body to be a dancer is the kind of kick-in-the-guts stuff that guarantees a video will go viral - which it rightly has with over 3 million views in as many days.
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